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The beat in this phenomenon is generated within the brain and is referred to as a binaural beat.

The dichotic presentation of two almost equivalent pure tones but with slightly different frequencies leads to perceive fluctuations sounds which occurs as amplitude modulation generated by the two pure tones, or so-called beat, in the brain. In the same fashion voices sounds and frequencies also affect human brain. Studies have shown that waitresses who wear red tend to get bigger tips, and red even makes us spend more online. Colors have all sorts of impact on how we spend. The reason is nothing but just being hypnotized. For instance when one goes to a supermarket to buy a single thing, he/she leaves the supermarket with a pack of huge amount of shopping. To hypnotize people to buy or do something is very common now a days. Controlling the human is becoming a common convenient means of not only doing business over the Internet but also getting more economical ability and powered to control different societies.

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